What separates an HVAC truck that books calls
The homeowner sees your truck for 5 seconds in a neighbor's driveway. In those 5 seconds they need to read three things: who you are, how to call you, and a reason to trust you over the guy with chalk-marker on a magnet. Company name and phone do the first two. The third - the trust - is your license number, NATE certification, EPA 608, or a 24-HR SERVICE callout.
Service-trade vehicle research consistently shows HVAC homeowners decide based on visible credentials at the curb before they ever Google a single review. A clean lettering layout with a real license number is a one-time $250-$450 spend that returns calls for the 7-year life of the vinyl.